Newsletter · 14 issues
Seeking Certainty
What I pick up running a few companies and helping run a few more — what I'm working on, what broke, and how I fixed it. Certification work is still most of what I do, so it keeps showing up here; there's just more around it now. Sent when there's something worth sending. Every issue is archived below, in full.
- August 20, 2026 Why does the biz only work when you're in the room?
- August 12, 2026 Seeking Certainty is changing Quick housekeeping note, then back to your day.
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March 27, 2026
Early recognition is often borrowed (and that's okay)
Practical ways to borrow trust for your certification early.
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February 3, 2026
The Certification Readiness Test: 10 Questions to Know If Your IP Can Carry a Credential
Before you build anything, answer these 10 questions.
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January 20, 2026
From Course to Credential: What We’re Learning About Go-to-Market Strategy
The work didn’t change. The positioning did.
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December 17, 2025
What Taylor Swift taught me about certifications
My wife's a Swiftie. The loyalty structure isn't that different from what we're building.
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November 12, 2025
Your website is a product, not a poster
Certification websites need to think about what they do, not how they look.
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October 22, 2025
You’re Not Starting From Zero: The 70% Rule for Certification
Your existing IP is worth more than you realize. Here’s how to make it certification-ready.
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October 8, 2025
Want to build a certification that actually matters?
Anyone can slap a badge on a site. But trust? That takes more.
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September 23, 2025
When “good enough” websites cost you more than you think
When your site isn’t built to grow with you, it’s quietly holding you back.
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September 4, 2025
The four customers you didn’t know your certification has
If you’re speaking to everyone, you’re probably missing the ones who matter most.
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August 19, 2025
Why “more content” isn’t the answer
If your cert org is publishing but still not converting, it’s probably not a volume problem.
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August 5, 2025
Is your website pulling its weight?
If your certification site isn’t helping people take action, it’s not doing enough.
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July 22, 2025
The one thing I tell every certification leader
If you’re managing a program and it feels like no one “gets it,” this one’s for you.
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