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The questions behind founder-dependent websites, answered.

These are the questions I answer on sales calls, in scan reports, and inside engagements — written out in full, holding nothing back for the call. Each one stands alone. Start with the one that sounds like the thing keeping you up.

Where you stand

Can AI read your website? Your next client may never see your homepage. What machines actually read, the five signals that decide it, and the ten-minute check.
Why your website isn't bringing in clients. It's rarely the design. Where the real leaks are, and how to find yours.
The search signals that cost nothing. One H1, honest titles, real link labels, alt text, a sitemap — the boring layer that decides everything downstream, fixed in an afternoon.
Should you block AI crawlers? The honest trade behind robots.txt and llms.txt, the accidental blocks hiding good businesses, and how to set the policy on purpose.
Declare your AI crawl policy. The exact robots.txt lines for GPTBot, ClaudeBot, and friends — allow and block variants — plus the minimal llms.txt. Ten minutes, stated instead of implied.
Your site works in a browser. Machines get a blank page. Client-side rendering ships an empty document and paints the page in after. The ten-second check, and the fixes ranked by effort.

What to build

Your site needs a content layer, not more blog posts. The pages that answer buyer questions before they know your name — built from knowledge you already have.
One page per service. The simplest fix most expert sites skip: why every real offer needs its own page, what belongs on it, and when splitting backfires.
Schema markup for service businesses, in plain English. The difference between machines inferring what you do and being told — and the five types that matter.

The bigger decisions

Thinking about a website redesign? Read this first. Why redesigns keep disappointing expert businesses, and the question to answer before spending anything.
Your website was true the day it launched. Then the business moved. What keeping a site true actually takes, and why "maintenance" is the wrong frame.
Everything in your business still runs through you. The founder-dependency trap, why smart hires don't fix it, and how the way out actually works.

Or start with your own site

The free Site Readiness Scan reads your site the way a machine does and scores it across four lenses, with the report in your inbox in about two minutes. Most of these guides exist because of what it keeps finding.

Run the free Scan →