Nobody owns the digital side of your business.
Not marketing, not IT, and not the agency that built the site three years ago. It falls to you, on top of everything else, until it stops getting done altogether. Here is what to do about it, depending on how much of it you want to keep holding.
What do you need someone for?
Four sizes. The question is how much of this you want off your own plate, and for how long.
What do you want to walk away with?
Each one leaves you with something you keep, and each credits in full toward the next.
The order is the point. A score tells you whether to look, an opinion tells you what is wrong, a plan tells you what to build, and the build is the last step rather than the first.
When none of it is the answer
Four situations where I would tell you to keep your money. They come up often enough to be worth putting on the page.
- What you actually want is a visual refresh of the site you have
- The real problem is demand, not operations
- Nobody inside the business thinks anything needs to change
- You want the diagnosis, but you do not intend to act on it
Or just talk to me.
Twenty minutes.
I'll look at your site while we talk and tell you which of the eight it is, including when the answer is none of them.