The same job, across very different businesses.
A strength-and-conditioning platform, a global building standard, a first-of-its-kind certification, a golf methodology. The same move underneath each one: get the operating logic out of the few heads it lives in, and build the layer the team runs on.
Marketing Operations & AI
A bootstrapped strength-and-conditioning platform whose team had outpaced its operations.
TeamBuildr powers 5,500+ organizations, from high schools to the Denver Nuggets. Brought in to lead the transition of the marketing team: new structure, new roles, AI workflows that compress months of backlog.
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Workforce, Platform & Governance
A document became a global standard. Then it became infrastructure.
A decade inside IWBI, turning a 400-page building standard into 20,000+ credentialed professionals, a self-service platform serving 300,000 users in 131 countries, and 5.1 billion square feet of certified space.
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Fractional COO Engagement
A founder's five-year mission, given a business in three months.
SEAM is a first-of-its-kind social-impact certification for commercial real estate, GRESB-recognized and built to run alongside LEED. Brought in as fractional COO to move it from idea-phase nonprofit to working business: new offers, new site, the standard itself digitized.
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Certification & Methodology
Took a founder's coaching method and built a business other coaches could run.
DRVN had a proven methodology and a founder PGA Pros trusted. Turned both into a credentialed business infrastructure: certification, curriculum, partner network, and the platform that runs them.
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