Get the business out of your head and into a digital system your team runs, your buyers trust, and machines get right.

You built it. You can't put it down.

It usually looks like this:

• Every big call still has to go through you.
• Your team can ship, but only after you've looked at it.
• You hire smart people and they still wait for you to point the way.
• Your marketing is patchy because nobody else can hold the line.
• How the work gets done lives with you, a few key people, and a Google Doc nobody opens.
• Winning new customers is getting harder than the way you work can handle.
• You're doing the founder job and the COO job at the same time.

If two or more sound familiar, that's the work.

Most companies build a website to be looked at. I build it to be run from.

Every engagement is the same move underneath: take the standards, the decisions, and the know-how that only a few people hold, and build them into the operating layer the whole team can run on. The website is where that layer becomes public, not a description of the business, but the place it actually runs from.

A brochure goes stale inside a year, because everything that runs the business kept living somewhere else: a few people, a doc nobody opens. When the site holds the real thing, what you offer, how the work gets done, what's true right now, sales points to it instead of re-explaining, new hires onboard off it, and the team aligns to one version instead of seven.

A site that goes stale is a business whose operating logic never left people's heads. That's why this is operations work, not web work.

The Modern Operations Path™. Five steps, enter where you are.

Everything I do is one path toward the same end: your website as the operating layer of your business, not a brochure for it. Each step credits into the next, and the prices are on the pages — the build's own fixed price arrives as the final page of your Map.

1. The Scan

Free, two minutes. Enter your URL, get a scored report on what search and AI engines can actually read about your business. Start here if you're not sure there's even a problem. Run the Scan

2. The Read

Five days. A recorded walkthrough of your site by me: where the operating logic is missing, what AI gets wrong about you, and a ranked memo of fixes. Credits in full toward the Map. Get your Read

3. The Operating Map

Every build starts here · Four slots a month

Three working sessions over three weeks. We extract how your business actually runs and put it on paper: the Operating Memo, plus a fixed-price build proposal as its final page. Credits in full toward a build. Every build starts here, no exceptions.

See the Operating Map →

4. The Operating Site

6 to 12 weeks. Your website replaced with a componentized, machine-readable operating surface, documented and handed over. Built to run without us. Scoped and priced by your Map. How builds work

5. The Operating Partner

The ongoing monthly rhythm: the surface updated, visibility monitored with fixes shipped not listed, one new asset every month. First month included with every build. About the Partner

The same job, across very different businesses.

Marketing Operations & AI

A bootstrapped strength-and-conditioning platform whose team had outpaced its operations.

TeamBuildr powers 5,500+ organizations, from high schools to the Denver Nuggets. Brought in to lead the transition of the marketing team: new structure, new roles, AI workflows that compress months of backlog.

View case study →

Workforce, Platform & Governance

A document became a global standard. Then it became infrastructure.

A decade inside IWBI, turning a 400-page building standard into 20,000+ credentialed professionals, a self-service platform serving 300,000 users in 131 countries, and 5.1 billion square feet of certified space.

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Fractional COO Engagement

A founder's five-year mission, given a business in three months.

SEAM is a first-of-its-kind social-impact certification for commercial real estate, GRESB-recognized and built to run alongside LEED. Brought in as fractional COO to move it from idea-phase nonprofit to working business: new offers, new site, the standard itself digitized.

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Certification & Methodology

Took a founder's coaching method and built a business other coaches could run.

DRVN had a proven methodology and a founder PGA Pros trusted. Turned both into a credentialed business infrastructure: certification, curriculum, partner network, and the platform that runs them.

View case study →

Same job, at bigger and bigger scale.

I started my career in AmeriCorps at a Habitat for Humanity site in Colorado, where I built my first operating systems, the kind that turn good intentions into completed houses.

After that, fifteen years of doing the same job at bigger scale. Community and program operations at USGBC. Workforce and platform operations at IWBI, building the systems behind a global health-and-buildings standard. Fractional ops, marketing ops, and rev ops work since, inside the founder-led and expert-led businesses that need operating infrastructure they don't have yet.

The job is always some version of the same job. Map how the business actually works. Get the methodology, the standards, and the decisions free of the few people who carry them. Build the operating layer the team can run on. AI is the best tool we have for it, and we will use it. But it isn't the point.

The point is whether the thing the business was built to do actually keeps happening when it scales.

I'm an architecture geek who travels to see buildings, a long-suffering Detroit sports fan, and a Miami University grad. I live in Pittsburgh with four daughters under six. A systems challenge in itself.