Growing businesses hit a point where how they got here stops working.
The judgment stays with the few people who built it.
The standards hold because the same people keep holding them.
The work ships because those people keep shipping it. The team
can't move faster than they can.
That's when the company needs someone from the outside — inside the work, building the operating layer the team can run on.
I have fifteen years of building these operating layers — ops, marketing ops, rev ops. At IWBI, DRVN, TeamBuildr, and the kind of company that calls when the team has outpaced the operations.
TeamBuildr
DRVN Golf
SEAM Certification
IWBI
The work usually lands in ops, marketing ops, or rev ops. Each engagement is sized to the actual job, by proposal. The Operating Map is where most start.
A memo that decides what to do next. Three working sessions across three weeks — walkthrough, draft, final memo with the architecture, the cost of inaction, and the specific moves worth making. Sent within forty-eight hours of session three. Credited toward any engagement that follows.
Book the Operating Map →A defined piece of work with a clear shape. Re-org the marketing team. Build AI rules across the company. Stand up a credentialing system. Fixed scope, fixed price, time-boxed.
Fractional COO inside your team. I'm in the meetings, holding the standards, making the calls — until the way work gets done can run without me. Ongoing, monthly.
For work that needs more than my two hands. I bring in the wider Certainly cooperative — designers, developers, and operators that show up as one team. Fuller-spectrum support, sized to the work.
For founders whose method itself needs to scale into a certification, license, or rules system. A path through Method Lab inside Certainly.
Like this:
If two or more of those sound familiar, that's the work.
Marketing Operations & AI
A bootstrapped strength-and-conditioning platform whose team had outpaced its operations.
TeamBuildr powers 5,500+ organizations, from high schools to the Denver Nuggets. Brought in to lead the transition of the marketing team: new structure, new roles, AI workflows that compress months of backlog.
View case study →
Workforce, Platform & Governance
A document became a global standard. Then it became infrastructure.
A decade inside IWBI, turning a 400-page building standard into 20,000+ credentialed professionals, a self-service platform serving 300,000 users in 131 countries, and 5.1 billion square feet of certified space.
View case study →
Fractional COO Engagement
A founder's five-year mission, given a business in three months.
SEAM is a first-of-its-kind social-impact certification for commercial real estate, GRESB-recognized and built to run alongside LEED. Brought in as fractional COO to move it from idea-phase nonprofit to working business: new offers, new site, the standard itself digitized.
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Certification & Methodology
Took a founder's coaching method and built a business other coaches could run.
DRVN had a proven methodology and a founder PGA Pros trusted. Turned both into a credentialed business infrastructure: certification, curriculum, partner network, and the platform that runs them.
View case study →
I started my career in AmeriCorps at a Habitat for Humanity site in Colorado, where I built my first operating systems — the kind that turn good intentions into completed houses.
After that, fifteen years of doing the same job at bigger scale. Community and program operations at USGBC. Workforce and platform operations at IWBI, building the systems behind a global health-and-buildings standard. Fractional ops, marketing ops, and rev ops work since, inside the founder-led and expert-led businesses that need operating infrastructure they don't have yet.
The job is always some version of the same job. Map how the business actually works. Get the methodology, the standards, and the decisions out of the few heads they live in. Build the operating layer the team can run on. AI is the best tool we have for it, and we will use it. But it isn't the point.
The point is whether the thing the business was built to do actually keeps happening when it scales.
I'm an architecture geek who travels to see buildings, a long-suffering Detroit sports fan, and a Miami University grad. I live in Pittsburgh with four daughters under six. A systems challenge in itself.
Grab thirty minutes on my calendar. No agenda needed — we'll see if it's a fit.
Or send a message
Or find me at:
