Get how your business actually runs down on paper.
Three working sessions over three weeks. We extract the operating logic of your business: what you really sell, who you really serve, how the work really happens, and what makes you hard to replace. You leave with the Operating Memo, the document your website, your pitch, and your AI presence should have been built from all along.
The real story of your business lives in your head.
That's why your best deals still need you in the room. Why your website says something adjacent to the truth. Why every new hire, contractor, and agency has to be re-taught what the company actually is. And why, when an AI answers a question about your business, it works from the weakest version of your story: the one that happened to be written down.
The story was never the problem. The problem is that it was never extracted, structured, and put where the business could use it.
What you get
Three working sessions, 90 minutes each
Not discovery calls. Session one: what the business is now, not what it was when the website was written. Session two: how the work happens, where the leverage is, and where AI and automation belong. Session three: the story, sharpened until it's true and repeatable.
The Operating Memo
The deliverable everything else hangs on: your business logic, your messaging architecture, the structure your web presence should have, the spec for making it machine-readable, and an operations note on the tooling and automation gaps we found. Written to be useful to you forever, whether or not we ever build anything together.
A fixed-price build proposal, as the memo's final page
If the Map points toward a rebuild, you'll have exact scope and an exact number. No follow-up pitch meeting, no "let's hop on a call to discuss pricing." It's a page. Read it or don't.
How it works
The business
Session one plus my independent review of everything public and everything you share. What you sell, to whom, at what, and why it works.
The operation
Session two. How the work moves through the business, what only you can do, what shouldn't need you, and where the surface (site, materials, pipeline) fails to carry it.
The story and the spec
Session three, then I write. You get the Operating Memo within five business days of the final session.
Your total time commitment: three sessions and whatever you choose to send me between them.
Who this is for
Founder-led businesses, roughly $1M to $10M, where the gap between how the company runs and how it presents has started costing real money. Most people arrive here one of two ways: through the Read, or because they're staring down a website rebuild and suspect the problem is deeper than design.
If you've had a Read
Your Read fee applies in full when you book within 30 days.
If you haven't
You don't need one. The Map includes everything the Read covers and goes several layers deeper.
Two things to know before booking
The credit
100% of the Map fee applies to a build started within 60 days of your memo. If we build, the Map was free. If we don't, you own the memo and it was worth it on its own. The deal is structured so I have no incentive to write a memo that manufactures a build.
The cap
I run at most four Maps a month, because each one gets my actual attention, not a junior's or a template's. If the month is full, you book the next one. The calendar shows real availability.
Questions
- Is this a website project? No. It's an operating clarity project that usually reveals the website carries a fraction of the business. Some clients proceed to a build; others fix what they can with their existing setup, using the memo as the spec. Both are fine outcomes.
- We already have brand strategy docs. How is this different? Brand strategy describes how you want to be seen. The Operating Map documents how you actually run, then derives the story from that. It's the difference between aspiration and extraction.
- Can my partner / CMO / ops lead join the sessions? Yes, and usually should. The founder is required; up to two others are welcome. More than that and the sessions turn into meetings, and meetings don't extract anything.
- What happens to the AI and automation findings? Session two surfaces where tooling and automation would pay off, and the memo includes a ranked list with rough costs. If a build happens, that work gets scoped in. If not, the list stands on its own.
- What if I just want the build? Every build starts with a Map. It's how I scope honestly and how you avoid rebuilding the wrong thing. No exceptions, including for people who offer to pay more to skip it.
Three sessions. Three weeks. The whole business, on paper.
The Operating Map. $1,999, credited in full toward a build. Four slots a month.
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